Introducing: Ready Set Ford™
It's no secret that the automotive industry is in the middle of a historic transformation. Dynamic competition, new technologies, and ever-shifting consumer preferences are just a few of the challenges brands are facing. Not every brand is going to survive the next decade and meet the evolved needs of today’s customers.
For 122 years, Ford has always shown up for their customers and communities with a unique blend of grit, optimism, and resilience, consistently keeping an eye on the future. It's a history defined by Ford’s commitment to serving others, improving and empowering lives.
Today, Ford is doubling down on that with Ready Set Ford™, Ford’s first new global campaign in over 15 years …
https://www.fromtheroad.ford.com/us/en/articles/2025/introducing-ready-set-ford
(photo credit: Ford)
