1968 Mercury Cougar GT-E 428 Cobra Jet

1968 Mercury Cougar GT-E 428 Cobra Jet

Ask the average person what the single most iconic car in history is, and chances are many will immediately suggest the first-generation Ford Mustang. With its unforgettable long hood and short-deck styling, along with the sea-change effect it had on the car industry, the Mustang would certainly rank high in my book too.

But ask even some of the most knowledgeable car enthusiasts if they knew the Mustang had a near-mechanically identical sibling, and you might receive a blank stare with the sound of crickets chirping.

Such has been the life and history of the Mercury Cougar, a car that is now largely relegated to the roadside of automotive history, while its bigger brother basked in all the glory. But, to those in the know, the Cougar was a superlative car, even superior to the Mustang in many respects. In 1968, it was even bequeathed a performance package that rivaled the then-current Shelby Mustang GT500.

In this month’s iteration of “Rare Rides,” were going to take a look at this extremely low production cat: The 1968 Mercury Cougar GT-E 428 Cobra Jet.

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