Ford Launches Ford Blue Advantage Used-Vehicle Marketplace
Ford launches Ford Blue Advantage Used-Vehicle Marketplace allowing customers to shop their way with added peace of mind.
Ford, in collaboration with its dealers, launches a used-vehicle digital marketplace that gives customers the best and widest selection of certified pre-owned Ford vehicles and the choice to shop online or in person
Ford Blue Advantage, powered by industry leader Autotrader, ensures a personalized shopping experience that helps customers find their ideal vehicle faster through filtered search-by-feature level and preference for home delivery, at-home test drive and video walkaround
To increase peace of mind, all vehicles listed on Ford Blue Advantage are inspected by a factory-trained technician and certified by Ford Motor Company under two different levels – Gold Certified or Blue Certified
Ford officially launched Ford Blue Advantage in collaboration with its dealer network at the NADA Show 2021. The new digital marketplace allows Ford dealers to list and sell certified used vehicles on a single platform, while giving customers greater peace of mind in terms of quality and price, and the choice to shop on their terms — online or in person.
The easy-to-use online website meets customer demand for a seamless shopping experience by providing our best and widest selection of used Ford vehicles available anytime, anywhere, all backed by a Ford warranty. Ford Blue Advantage offers advanced search capabilities that allow users to filter by feature level as well as desire for home delivery, at-home test drive or video walkaround. Research shows that customers spend an average of 10 to 12 hours online shopping for a used vehicle.
(photo credit: Ford)
